SaaSMaestro
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FAQ

Questions, answered

The short version of how SaaSMaestro works, what it can see and who it’s for.

Getting started

What do I need to get started?

A Google account with access to the GA4 properties and Search Console sites you want to track. Connect it once and SaaSMaestro finds every property you can see, so you can add them all in one go.

Read the full guide: Quick start guide
Is SaaSMaestro free?

Yes. SaaSMaestro is free while it’s in beta, with no limit on websites and up to 5 workspaces of your own. If paid plans are ever introduced, you’ll get at least 30 days’ notice first.

How many websites can I add?

As many as you run. The whole point is seeing them all in one view, whether that’s 3 side projects or 60 client sites, across as many Google accounts as you use.

Read the full guide: Adding and importing websites
Do I have to set up a Google Cloud project?

Only if the Google OAuth setup box on your workspace’s Data connections tab says it isn’t configured. Each workspace has its own OAuth client, though one Google Cloud project can serve them all, and the setup window walks you through it in five steps.

Read the full guide: Setting up the Google OAuth client
Can I add a website that isn’t in Google Analytics or Search Console?

Yes. A website can be saved with no data sources and linked later from its Edit page. Until then it shows a grey “No data source” dot and is left out of the numbers.

Read the full guide: Adding and importing websites
Do I need both GA4 and Search Console for every site?

No. Either one is enough. With both, SaaSMaestro can tell a broken tracking tag from a real drop in traffic, because Search Console clicks carry on when GA4 stops recording.

Read the full guide: Workspace insights
Does SaaSMaestro support Universal Analytics?

No. Universal Analytics stopped processing data in 2023, so SaaSMaestro works with Google Analytics 4 properties only.

Which languages is SaaSMaestro available in?

Sixteen: English, Danish, German, Spanish, French, Italian, Dutch, Norwegian, Polish, Brazilian Portuguese, Finnish, Swedish, Japanese, Korean and Simplified and Traditional Chinese. Pick one in Settings → General, or leave it on Automatic to follow your browser.

Read the full guide: Language, time zone and theme

Data & syncing

What access does SaaSMaestro ask Google for?

Read-only access to Google Analytics and Search Console. SaaSMaestro never changes your properties, tags or settings. OAuth tokens are stored encrypted.

Read the full guide: Connecting Google accounts
How much history is imported?

The first sync imports up to 5 years of GA4 history and about 16 months of Search Console data (all that Search Console keeps), so year-over-year comparisons and long-term trends work from day one. After that, data refreshes automatically every six hours.

Read the full guide: How syncing and history work
How often does the data update?

Every website is synced automatically every six hours. Each sync re-reads the last 10 days, because Google revises recent Search Console figures. You can also click “Sync now” on a website’s page at any time.

Read the full guide: How syncing and history work
Why do the numbers end yesterday?

Today isn’t over, so a partial day would always look like a drop. Search Console also reports a few days late, so SaaSMaestro trims the same number of days from both periods to keep comparisons fair.

Read the full guide: How syncing and history work
Why don’t my numbers match the GA4 interface exactly?

“Visitors” in SaaSMaestro means GA4 sessions, not users, and the period always ends yesterday. GA4 can also apply thresholds or sampling in its own reports. Daily totals for the same dates and metric should match.

Read the full guide: Fixing connection and data problems
Can I connect more than one Google account?

Yes, as many as you like per workspace. The import list combines properties from all of them, and each website can take its GA4 property from one account and its Search Console data from another.

Read the full guide: Connecting Google accounts
What happens if I disconnect a Google account?

Its token is revoked at Google and removed. Websites that used it keep all their history but stop updating until you link them to another account or reconnect.

Read the full guide: Connecting Google accounts
Why does a website say its data is stale?

It hasn’t synced within the “Flag data as stale after (hours)” setting, which is 48 hours by default. The usual cause is a Google account whose access was revoked or expired; reconnecting it fixes that.

Read the full guide: Fixing connection and data problems
Does SaaSMaestro see individual visitors?

No. It only receives the aggregated daily totals and top-lists that Google’s reporting APIs provide. No event-level or personal visitor data is requested or stored.

Read the full guide: Privacy and your data
What counts as a conversion?

Conversions are your GA4 key events. If you haven’t marked any events as key events in GA4, conversions will be zero, and the action plan will suggest setting them up.

Read the full guide: The workspace overview

Dashboard & insights

What is the health score?

A quick 0–100 score for each website. It starts at 100 and loses 30 points per critical issue, 15 per high issue, 5 per medium issue and 10 if the website is declining. 85 or more is green, 60 or more amber, anything lower red.

Read the full guide: The workspace overview
When is a website “growing” or “declining”?

When its key metric changes by at least the workspace’s “Growing” threshold against the comparison period. The threshold is 5% by default and can be changed in Workspace basics.

Read the full guide: The workspace overview
How does SaaSMaestro tell a tracking failure from a real drop?

It compares GA4 with Search Console. If GA4 visitors collapse while Google clicks carry on as normal, the tag is almost certainly broken. If both fall together, the loss is real.

Read the full guide: Workspace insights
Can I change when an issue is raised?

Yes. Owners and admins can set the visitors, search clicks and conversions drop percentages and the stale-data window in Settings → Alert thresholds. Tracking failures are always critical, whatever the thresholds.

Read the full guide: Alerts and notification emails
What is query overlap?

Searches where two or more of your own domains appear in Google. They can end up competing with each other, so SaaSMaestro lists them and suggests deciding which domain should own each one.

Read the full guide: Workspace insights
Does SaaSMaestro check whether my websites are up?

Yes, once Uptime monitoring is switched on under Website health on Data connections. Each home page is checked every 15 minutes, outages are confirmed from other regions, and the Google tag, robots.txt and sitemap are checked daily. SSL certificates, domain registration, DNS and email security, blacklists, security headers, lab performance, key pages and heartbeats are separate services there, each switched on in its own dialog.

Read the full guide: Website health monitoring
Which IP address should I allowlist?

Website health checks come from our servers at 35.214.110.192. If your website sits behind a firewall, Cloudflare or a security plugin, allowlist those addresses so uptime, SSL, key page and Google tag checks aren’t blocked and don’t raise false alarms.

Read the full guide: Allowlisting our IP address
Why does SaaSMaestro visit my websites?

Google’s data can’t show that a website is down, that its tracking tag was removed or that a page was set to noindex. A few light requests a day, plus a home page check every 15 minutes, catch those problems before they cost you traffic or data.

Read the full guide: Allowlisting our IP address
What are timeline notes for?

They mark things like launches, redesigns and campaigns on every chart, so a jump or dip has an explanation. Each note also shows how the website’s traffic changed in the weeks after it.

Read the full guide: Timeline notes
Can I export my data?

Yes. Every website’s Export menu offers a PDF report, a web page version of the report and the daily data as a CSV file, all for the period you’re viewing.

Read the full guide: Website pages and exports
How do I compare against last year instead of the previous period?

Use the period filter at the top of the page and pick “vs last year”. To make it the default for everyone, change “Compare against” in Workspace basics.

Read the full guide: The workspace overview
Is there a quick way to find a website or setting?

Press Ctrl+K (⌘K on a Mac) or / to open search. It finds websites, groups, notes, reports, workspaces and individual settings across every workspace you belong to.

Read the full guide: Search and keyboard shortcuts

Action plan

Where do the suggested actions come from?

Every issue SaaSMaestro detects becomes an action, alongside growth ideas, recovery checks and tips drawn from your own data, such as searches close to page one or pages with a low click-through rate.

Read the full guide: Using the action plan
Can I assign actions to people?

Yes. Click “Assign” on any action to pick an owner, admin or member and, if you like, a due date. Each person gets a Monday email listing their open tasks.

Read the full guide: Using the action plan
What happens when I mark an action as done?

It moves to Done, and SaaSMaestro starts measuring the effect: the daily average for up to 28 days after, against the 28 days before. If the problem is still detected 14 days later, the action comes back marked “Fix didn’t work”.

Read the full guide: Using the action plan
Will a dismissed action come back?

Only if the problem goes away for at least 7 days and then returns, when it comes back marked “Back again”. Otherwise it stays dismissed, and you can restore it from the Dismissed filter at any time.

Read the full guide: Using the action plan
What is the weekly review checklist?

A short list of checks on the Insights page, such as reviewing declining websites and checking client reports went out. It is shared by the whole team and resets every Monday.

Read the full guide: The weekly review checklist

Reports & sharing

What reports are available?

Nine: Workspace summary, Client update, Top movers, Issues & alerts, Search performance, Conversions, Action plan, Work completed and Data health. Each can be viewed any time or emailed on a schedule.

Read the full guide: Ready-made reports
When are scheduled reports sent?

Weekly reports go out on Mondays and cover the last 7 days; monthly reports go out on the 1st and cover the last 28 days. Both are sent at 08:00 UTC and compare against the period before.

Read the full guide: Scheduling email reports
Can I send a report to a client without them seeing internal notes?

Yes. Set the schedule’s audience to “Client-facing”. The email then has no link into SaaSMaestro, and issues are shown as plain “Points to review” without suggested fixes.

Read the full guide: Scheduling email reports
Can I send a report straight away?

Yes. Open the report’s schedule and click “Send now”. “Preview email” shows exactly what recipients will get before you send.

Read the full guide: Scheduling email reports
Can I leave some websites out of reports?

Yes. Click the eye icon next to a website in the sidebar to exclude it. Excluded websites are left out of totals, insights, the action plan, reports and client links, but their own pages still work.

Read the full guide: Managing your websites
Can my clients see a live dashboard without an account?

Yes. Create a client link under Team access. It opens a read-only page for the whole workspace or one group, showing the last 28 days, completed work and what’s in progress.

Read the full guide: Sharing with client links
Do client links expire?

No. A client link keeps working until you turn it off, which deletes it straight away. You can see when each link was last opened.

Read the full guide: Sharing with client links
Can I rearrange a report?

Yes. In the Graphs view, move blocks up or down and their widths adjust automatically. Your layout is saved for you, and “Reset layout” puts it back.

Read the full guide: Ready-made reports

Workspaces & team

Can my clients or team see it?

Invite teammates as owners, admins, members or viewers, keep clients in separate workspaces, and email clients a plain-language update on a schedule.

Read the full guide: Team members and roles
What is the difference between a workspace and a group?

A workspace is a separate space with its own websites, Google accounts, team and settings, ideal for keeping clients apart. Groups organise websites inside one workspace and act as a filter on every page.

Read the full guide: Workspaces and groups
What can each role do?

Admins can do everything except remove the owner. Members can add and edit websites, notes, groups and report schedules. Viewers can see everything except the action plan, and can’t change anything.

Read the full guide: Team members and roles
What if I invite someone who doesn’t have an account yet?

They get an invitation email with a sign-up link that is valid for 30 days. Once they register with that email address, they join your workspace automatically.

Read the full guide: Team members and roles
How do I hand a workspace over to someone else?

Ownership moves when the owner deletes their account: SaaSMaestro asks them to choose a new owner from the workspace’s members first. Until then, you can make the other person an admin, which gives them full control.

Read the full guide: Team members and roles
Which emails will I receive?

Owners and admins get critical issue, connection problem and downtime alerts. Everyone gets the Monday weekly digest, and anyone with assigned tasks gets a Monday task list. Owners and admins set what everyone gets under Notifications, and each person can turn any of them on or off for themselves there, or use the Unsubscribe link in the email.

Read the full guide: Alerts and notification emails

Account & security

Is two-factor authentication required?

No, but we strongly recommend it, and a reminder shows every two weeks until it’s on. Use any authenticator app, such as Google Authenticator, Microsoft Authenticator, 1Password or Authy.

Read the full guide: Two-factor authentication
I lost my phone. How do I sign in?

Use one of your eight recovery codes instead of the 6-digit code. If you have lost those too, contact us and we will reset two-factor authentication so you can set it up again.

Read the full guide: Two-factor authentication
Why didn’t my new password work straight away?

For your safety, a password change only takes effect after you click the confirmation link we email you. The link is valid for 60 minutes, and your old password keeps working until then.

Read the full guide: Password, security log and deleting your account
Can I see who has signed in to our workspace?

Owners and admins can open Settings → Security log to see sign-ins, failed attempts, two-factor changes, Google connections and team changes for the last 365 days.

Read the full guide: Password, security log and deleting your account
How do I delete my account and data?

Go to Profile → Delete account. Workspaces only you use are deleted with all their data; for any workspace others use, you choose a new owner first.

Read the full guide: Privacy and your data
Can I switch to dark mode?

Yes. Choose Light, Dark or Automatic under Settings → General → Theme. Automatic follows your device.

Read the full guide: Language, time zone and theme

No questions match that. Try the help centre, or ask us directly.

Still have a question?

Browse the step-by-step guides in the help centre, or ask us directly.