Click any website to see it in depth. Its page has two tabs: Insights and Action plan (viewers only see Insights). Everything follows the period filter at the top.
What’s on the page
| Section | What it shows |
|---|---|
| Issues | Open problems for this website, each with a suggested fix, or who marked it done or dismissed it. |
| Headline figures | Visitors, conversions, conversion rate, search clicks, impressions with click-through rate, and average position. |
| Performance over time | The daily chart with the comparison period dashed and timeline notes marked. |
| Place in the workspace | Rank by visitors, share of workspace visitors and search clicks, contribution to the workspace’s change, and how many weeks it has grown in a row. |
| Long-term trend | Each month against the same month a year earlier. Needs at least three months of data. |
| Traffic acquisition | Visitors by channel, such as organic search, direct and referral. |
| Top landing pages | The 15 pages where most visits start. |
| Top search queries | The 25 searches bringing the most clicks. “Overlap” marks searches where another of your domains also appears. |
| Query overlap | Searches this website shares with your other domains. |
| Website health | The latest results from each Website health service on for this website: uptime, SSL, domain, DNS and email, blacklists, security headers, lab performance, key pages and heartbeats, plus the Google tag, robots.txt and sitemap checks. |
| Timeline notes | Every note for this website, with the change measured after each one. |
Exporting
The Export menu offers three formats, all for the period you’re viewing:
- Report (PDF): an A4 report with the headline figures and comparison, a daily chart of the key metric, traffic sources, the top 10 landing pages and searches, points needing attention and the period’s notes.
- Report (web page): the same report in your browser, easy to print or share on screen.
- Daily data (CSV): one row per day with visitors, users, engaged sessions, conversions, search clicks, impressions and average position, ready for a spreadsheet.
You can also download the PDF straight from the sidebar: right-click the website and choose “Download PDF report”.
Syncing and editing
“↻ Sync now” fetches the latest data from Google straight away. “Edit” opens the website’s settings. See Managing your websites.