The website lost a good share of its traffic in the last few months and is now winning it back. Writing down what helped means you can do it again next time.
What it suggests
Record what your team changed before the recovery started, and keep watching until the website is back to its earlier level.
When it’s suggested
SaaSMaestro splits the last 24 weeks into six four-week spells and compares their daily averages of GA4 visitors, or of Search Console clicks when GA4 doesn’t have six months of history. The oldest spell must average at least 20 a day.
It’s suggested when one of the spells in between fell 20% or more below the oldest, and the latest four weeks are at least 15% above that low, higher than the four weeks before, but still more than 3% short of where they started. The details show, for example, “Up 25% from its low, still 12% below six months ago”.
What to do
- Look back at what changed around the low point: fixes, new content, a site migration settling down, or a Google update.
- Add a timeline note on the date it turned, saying what you think helped. See Timeline notes.
- Compare landing pages and searches with six months ago to see what hasn’t come back yet, and work on those.
When it goes away
It goes away once the website is back within 3% of its earlier level, or when the latest four weeks stop rising. If traffic keeps sliding instead, see Slow decline over six months.
It drops off the action plan once it hasn’t been detected for 7 days. If you mark it done or dismiss it, it only comes back, as “Back again”, if it clears for at least 7 days and then returns.