One or more of the website’s busiest landing pages lost a large share of their visitors, even if the website’s total looks steady. Checking page by page shows exactly where traffic is leaking.
What it means
A landing page is the first page someone sees in a visit. When a page that used to bring people in loses most of them, it has usually dropped in Google, broken, moved, or lost a link or campaign that sent visitors to it.
What triggers it
SaaSMaestro takes the 50 landing pages with the most GA4 visitors in the current period (the workspace’s comparison period, 28 days by default) and compares each with the same number of days before. A page is flagged when it had at least 100 visitors before and lost 40% or more of them. It’s Medium severity, and the details name the page that lost the most.
Like the other checks on Google data, it’s paused while the website’s Google connection is broken or stale, or while GA4 tracking looks broken.
Common causes
- The page dropped in Google for the searches that brought visitors to it.
- The page’s address changed, or it was removed, without a redirect.
- The page now shows an error, loads very slowly or was set to noindex by mistake.
- A campaign, newsletter, partner link or social post that sent visitors there has ended.
How to fix it
- Open the page yourself on mobile and desktop and check it loads, looks right and still has its content.
- Find out which channel the lost visitors came from. For Organic Search, check the page’s searches and positions in Search Console; for referral, email or social, find the link or campaign that stopped.
- If the address changed, add a permanent (301) redirect from the old address to the new one.
- Add a timeline note when you make a change, so you can see its effect on the charts. See Timeline notes.
When it clears
SaaSMaestro re-checks every time it analyses the workspace, using data synced from Google every six hours, and the issue clears as soon as the problem is no longer found.
Because it compares two periods, it can also clear once the numbers settle at a lower level, since the period before then looks the same. Check the trend chart before treating that as a recovery.
An action that stays clear for 7 days drops off the plan. If you marked it done but the problem is still found 14 days later, it returns as “Fix didn’t work”. See Using the action plan.