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Tip: set up key events

No conversions were recorded, usually because no GA4 events are marked as key events.

The website gets visitors, but GA4 recorded no conversions at all. Without them you can’t see which traffic brings enquiries, sign-ups or sales.

What it suggests

In SaaSMaestro, conversions are GA4 key events. Mark the events that matter to the business as key events, so each website’s conversions and conversion rate are counted.

When it’s suggested

It’s suggested when a website with GA4 linked had at least 100 visitors but zero conversions in the current period, and conversions are switched on under Workspace basics → What to show. It’s a Medium priority tip.

It isn’t raised while a tracking or conversion problem is already open for the website, such as Conversions stopped recording.

What to do

  1. Decide which actions count as a conversion: form sends, sign-ups, purchases, calls or bookings.
  2. Make sure GA4 records each one as an event. Check in GA4 under Admin → Events, or test it with DebugView.
  3. Mark those events as key events in GA4 (Admin → Events).
  4. Wait for new data. Only conversions from then on are counted, so earlier history stays at zero.

When it goes away

It goes away once the website records at least one conversion in the period. If the workspace doesn’t track conversions at all, switch off Conversions under What to show instead.

If you mark it done but it’s still detected 14 days later, it comes back as “Fix didn’t work”.

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